Yamaha prepares for an environmental restoration campaign: an appeal to the cycling community

Yamaha India, a Japanese motorcycle manufacturer, is committed to carrying out environmental restoration activities as part of its “Call of the Blue brand” campaign across India. Through this initiative, the two-wheeled automaker will organize environmental restoration activities through its Blue Streaks cycling community to raise awareness for a clean and green environment.

With the “Call of the Blue” brand campaign, Yamaha is doing its part to create a pollution-free neighborhood and trying to create a sustainable environment for our future generations.

Additionally, Yamaha India in association with the Government of Tamil Nadu and the Greater Chennai Corporation organized the “Call of the Blue brand” campaign on Madras Day celebrated on August 22, 2022 to clean up the famous Elliot Beach in Chennai with Yamaha’s Blue Streaks. equestrian community.

Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, said on the occasion: “We are proud to have organized a beach cleaning effort, with the support of the government of Tamil Nadu and the Greater Chennai Corporation. Through this activity, we hope to raise awareness about creating a pollution-free environment. We will continue to take similar initiatives as part of the Call of the Blue brand campaign through our community of Blue Streaks cyclists and raise awareness for a clean and green environment.

Chihana further adds that Yamaha would continue to organize such campaigns across the county and in the future, it aims to organize environmental restoration activities to raise awareness of the need for a sustainable environment for future generations.

As a reminder, Yamaha recently launched its “Call of the Blue” version 3.0 campaign to focus on the automaker’s premium ownership experience. The Japanese company held several engagement activities like “The Call of the Blue Trackday”, “Blue Streaks Ride”, and “The Call of the Blue Weekend”. He had also launched online customers with the hashtag CalloftheBlue. As a reward, the four lucky winners had the chance to attend the MotoGP race on the famous Sepang circuit.

Currently, Yamaha has 80 premium Blue Square showrooms with its 1800 outlets across the country. The Japanese automaker is aggressively planning to expand its presence in India with its latest campaigns.

Catch all the automotive news and updates on Live Mint. Download the Mint News app to get daily market updates and live trade news.

More less

To subscribe to Mint Bulletins

* Enter a valid email

* Thank you for subscribing to our newsletter.

Comments are closed.