Two-wheeler sales get festive boost, sales up 9%

In a surprise surprise, Honda Scooter & Motorcycles India (HMSI) has boosted Hero MotoCorp’s market leadership to become India’s top two-wheeler manufacturer, according to data from Vahan Portal.

Although Hero Moto Corp reported a 0.4% rise in wholesale trade to 507,690 units on September 22 from 505,462 units on September 21, India’s biggest two-wheeler maker lost its number one spot to from HMSI according to retail sales information provided by Vahan Data.

Vahan’s data clearly indicated that HMSI sales jumped 2,84,400 units compared to Hero’s 2,51,939 units, pushing HMSI’s market share to 28%. On September 22, net wholesale sales recorded by HMSI stood at 4,88,924 units.

The battle between Hero MotoCorp and Honda in terms of retail volume margins which stood at an all-time high of 1.70 lakhs on May 22, started to narrow to 53,356 units in July and further declined to 20,658 units in August this year. The most interesting slugfest seen in the market was the showdown between the two giants. The Honda Activa was seen giving the Hero Splendor some stiff competition. The reason for this is the opening of schools and colleges, increased spending of MNREGA by the government increasing disposable income at farm level and middle income groups preferring a gearless scooter to a geared scooter .

Honda has smartly increased its footprint with its Red Wing and Big Wing dealerships while electric two-wheeler makers have clung to its traditional “Splendor” segment by introducing a slew of models in the Rs 60,000 to Rs 90,000.

HMSI has expanded its regular dealerships dubbed the RedWing dealerships with additional presence in Rampur (Uttar Pradesh), Mohali (Punjab) and Nalbari (Assam). At the same time, in the premium segment, the company expanded its BigWing network with new Honda BigWing outlets in Agra (Uttar Pradesh), Jorhat (Assam) and Gaya (Bihar).

“The Navratri period in UP, Bihar, Gujrat and Rajasthan is proving to be a big engine of growth for Honda’s mid-size motorcycle sold exclusively through its approximately 50 bi-wing outlets,” said the marketing manager of one of two competitors. wheel mark. “Honda has really shifted gears in rural areas with increased distribution in unrepresented territories that used to be Hero Moto Corp’s stronghold,” he added.

Atsushi Ogata, MD, President and CEO, HMSI, commenting on the performance of two-wheeler manufacturers in September, said strong demand supported by festive dealer surveys pushed Honda’s numbers to the max” All of our dealerships are seeing a visible increase in physical walk-ins and customer inquiries,” he said.

HMSIL sells high-end motorcycles (300cc-500cc) namely CB300R, H’ness-CB350 and its anniversary edition, CB350RS, CB500X, CBR650R, CB650R, CBR1000RR-R Fireblade, CBR1000RR-R Fireblade SP, Africa Twin Adventure Sports and Honda Gold Fender Tower.

Hero Moto Corp is looking forward to its post-Dussehra Vida launch to cement its image and regain lost ground in the core ICE two-wheeler market.

Overall two-wheeler sales growth
Overall two-wheeler retail sales in September rose 9% year-on-year (YoY) to 10,15,702 units, from 9,31,654 units in the corresponding month last year.

The results of some of the other players were also very encouraging. The following figures are general wholesale figures for the domestic market.

1) Hero MotoCorp: 5,07,690 units
Hero Motocorp reported a marginal decline in sales for September 2022. The company sold 5.19 lakh units compared to 5.30 lakh units in the corresponding period a year ago, a drop of 2, 1%.

Domestic sales, however, increased by 0.4% to 5.07 lakh units in September 2022 from 5.05 units in September 2021.

While monthly exports, at 12,290 units, showed a 3.5% increase, year-on-year figures showed a sharp decline. The Indian automaker’s exports fell 50.6% from a year ago, when it handled 24,884 units.

2) TVS Motor Company: 313,678 units
TVS Motor Company recorded 9% growth in local sales (including three-wheelers) from 3,32,511 units in September 2021 to 3,61,729 units in September 2022. The company’s August tally was 3,15 539 units, so September sales were an improvement. by 14 percent. In the domestic market, sales increased by 16% from 2,44,084 units in September 2021 to 2,83,878 units in September 2022. August’s tally was 2,39,325 units while July’s was 2 99,658 sales, indicating an upward trend during the second quarter of the current fiscal year.

The company’s bicycle sales increased by 2%, from 1,66,046 units in September 2021 to 1,69,322 units in September 2022. Scooters saw a 39% increase, with sales increasing from 1,04,091 units in September 2021 to 1,44,356 units in September 2022. The August count was 1,21,866 units, so September sales were up 19%.

The company’s electric offering, the iQube, sold 4,923 units in September, improving on August’s tally. It sold 766 units as of September 2021.

In the overseas market, exports recorded sales of 92,975 units in September 2022, down 10% from sales of 1,02,259 units in September 2021.

3) Motorcycle Suzuki India: 72,012 units
Strong demand for the Hamamatsu-based bike maker’s range of Access, Burgman Street and Avensis 125cc scooters to high-end models like the Hayabusa, Katana and V-Strom 650 XT motorcycles has helped the maker of two -all-time timed wheels -record 86,750 units since 2006.

This is a 27.6% year-on-year growth in the domestic market to 72,012 units last month, from 55,608 units sold in September 2021.

Satoshi Uchida, managing director of Suzuki Motorcycle India, sharing his reaction to the sales, said the highest monthly figures are despite supply constraints. He said he hoped “the auspicious festivities in October will continue this sales momentum.” In year-to-date data, Suzuki sold 4,54,070 units between April and September this year, growing 25.7 percent annually. With domestic sales of 72,012 units in September, Suzuki posted 11.4% growth over its sales the previous month.

Compared to their figures for September of last year – 55,608 units – this also marks a fairly substantial increase of 29.5%.
While Suzuki Motorcycle India had its best month domestically, export figures fell slightly. Compared to its August figures of 14,905 units, its last month figures of 14,738 units showed a marginal decline of 1.1%.

4) Royal Enfield: 73,646 units.
Royal Enfield sales for September 2022 soared 145% to 82,097 units from 33,529 units in September 2021. Of 82,097 units sold, 73,646 units were sold domestically, recording annual growth of 170 %.

The iconic motorcycle brand exceeded its pre-pandemic figures of 54,858 units recorded in September 2019 during the pandemic period.

Sharing his reaction to the outstanding performance, B Govindarajan, CEO of Royal Enfield, said the success of the Hunter 350 has helped the company move up the rankings. “As we move forward, we are confident that the Hunter 350 will open up new markets for us,” he said.

The Hunter 350 competes with models like Honda CB350 RS, Yezdi Scrambler. In the domestic market, RE managed to increase its sales compared to last month by 18.3%, with a total of 73,646 units sold this month.

Royal Enfield managed to export 8,451 units last month compared to its August figure of 7,876 units, an increase of 7.3%. Compared to its export figures last year, which stood at 6,296 units, exports also increased significantly by 34.2%.

5) Bajaj Auto-3 61,036 units
Bajaj Auto continued its downward spiral marking a 4% drop in total two-wheeler sales last month to 3,48,355 units from 3,61,036 units in the same month last year.

The Pune-based automaker reported a 2% drop in total sales to 3,94,747 units for September 2022, compared to sales of 4,02,021 vehicles in the same period a year ago.

The export front also saw a decline for Bajaj Auto. The company reported a 33% drop in exports to 1,40,083 units from 2,09,673 units a year ago.

The only silver lining for the two-wheeler maker was a decent 13% increase in commercial vehicle sales for September 2022 to 46,392 units from 40,985 units in September 2021.

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