Triumph opens a new chapter in its rich history with the announcement of its intention to launch a full line of motocross and enduro motorcycles, which will include dual sport machines. The British company also plans to race, with a full factory-backed program committed to competing at the highest levels of motocross and enduro championships.
To help with this effort, the Hinckley-based manufacturer is bringing in two of the biggest names in off-road racing who will spearhead the project: motocross legend Ricky Carmichael and five-time world enduro champion Iván. Cervantes. The two former champions will be involved in all aspects of the development and testing of the new models, as well as in the preparation of the new racing program.
“This is an incredible opportunity for me to join this historic brand, and I am honored and honored to be a part of the development and release of their off-road motorcycles,” said Carmichael. “Building something from scratch is something that really intrigues me at this point in my career. I can’t wait to see the reactions when these models hit the dealership showrooms.
It will certainly be one of the iconic British brand’s most ambitious initiatives since its return from bankruptcy in the early 90s. The off-road segment is very competitive with many established players offering models with minimal differences in terms of of suspension, power and weight. Without a doubt, the recent boom in demand for COVID-fueled off-road models has prompted Triumph to throw its hat in the ring, but development is said to be “well advanced,” suggesting the company has been working on this project for some time. time.
“Today’s announcement marks the start of a new chapter for the Triumph brand. We are 100% committed to making a lasting impact in this highly competitive and demanding world, with a unique ambition to deliver a winning lineup of motorcycles for a whole new generation of Triumph riders, ”said Nick Bloor, CEO of Triumph. .
No information has yet been shared on which models will be produced or when they will arrive at dealerships, but Triumph says an announcement of the model launch schedule and a reveal of the bikes, as well as details on the racing program. factory, arrive. the next few months – further proof that this business is at an advanced stage.
We can’t wait to see what Triumph says is a “full line” of off-road motorcycles, with Dual Sport machines also in the mix. We will probably see off-road models appear first, which will serve as the basis for the Dual Sport versions. Less stringent regulations will help speed the market for these dirt-only machines.
Only time will tell how well Britain’s offerings match up with other European high-performance doubles sports from KTM, Beta and Husqvarna. But if Triumph’s track record in the Adventure segment is any indication, we can expect a high-quality machine ready to compete with the best in the class.
Author: Rob Dabney
Rob Dabney began a long-standing obsession with motorcycles at the age of 15 when he bought his first motorcycle, a 1982 Honda MB5. In his twenties and thirties, he competed in off-road races. in the desert, notably the Baja 250, 500 and 1000. Eventually, his penchant for exploration led him to the dual practice of sport and adventure. Rob’s never-ending quest to find out what lies ahead around the next corner has taken him on adventures in Mexico, North Africa, Europe, and throughout the American West. As a motorcycle journalist, he enjoys inspiring others to go on adventures across horizons near and far.
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