Smorgasburg will make its Miami debut at Wynwood in March
Smorgasburg, America’s largest outdoor food market with locations in New York and Los Angeles, will launch in Miami at the heart of Wynwood, 2612 NW Second Ave., in March.
A play on the Swedish word ‘smorgasbord’, which means a wide range of foods, and the place where the market began in Williamsburg, when it opened in 2011, Smorgasburg instantly became a popular destination for New Yorkers , regularly attracting over 10,000 weekend visitors looking for a great afternoon to eat, drink and catch up with friends.
At the same time, the market has served as an affordable starting point for food sellers wishing to test their concepts with large audiences without the overhead and risk of a physical restaurant. Recognized as the place to go for creative and often groundbreaking food and drink, the success of the concept in Williamsburg led to an expansion into Los Angeles in 2016, satellite locations in Jersey City and Lower Manhattan and annual pop-ups in Sao Paulo and Japan, making Smorgasburg a global leader. phenomenon.
Gaston Becherano Cohen, owner of the Omotenashi Group, a collection of hospitality-focused businesses that includes Aventura Gardens Market, Bonsai Café and Motorcycle Matcha, is the man who brings Smorgasburg to Miami.
His first exposure to the concept was as a vendor in New York, where he launched the first iteration of Bonsai, selling kakigori – hand-cranked Japanese shaved ice. The popularity he’s enjoyed with Bonsai in Smorgasburg has paved the way for a brick-and-mortar restaurant on the Lower East Side, and it’s the type of opportunity he wants to expand to Miami’s culinary community. Born in Mexico and raised in Miami, he has spent the last few years getting to know the community and believes the time is right for Smorgasburg Miami.
According to Becherano Cohen, “Over the past two years, Miami’s culinary scene has evolved at a breakneck pace. There are dozens of new underground dining concepts in Miami that are top notch. We are bringing Smorgasburg to Miami to provide the right spotlight and conditions for these vendors to thrive and grow and to build a marketplace that represents the talent and diversity of the South Florida food scene. At its core, Smorgasburg allows sellers to launch their own successful food concept without having to take the risk and suffer the headaches associated with opening a brick and mortar store.
Smorgasburg Miami will be open Saturdays from 11 a.m. to 6 p.m. and will occupy prime real estate in the epicenter of Wynwood — adjacent to Wynwood’s walls, the 50,000-square-foot park-like setting will eventually house 60 food vendors and about 10 interesting retailers.
Visitors will enter Smorgasburg from either NW Second Avenue or 26th Street. Vendors will be positioned around the perimeter of the space with central seating consisting of picnic tables in different colors. The bar will have its own seats and will be located at the southwest corner of the market.
Representing the Becherano philosophy of By Miami, for Miami the bulk of sellers will be local with a handful of beloved concepts that hatched in Brooklyn and
THE. Some of the confirmed vendors that visitors can expect to see include:
Ted’s Burgers • @teds_burgers (based in Miami)
Drinking Pig BBQ • @drinkingpigbbq (based in Miami)
Sandwiches from Eleventh Street Pizza • @eleventhstreetpizza (based in Miami)
The Sister Yard • @thesisteryard (based in Miami)
El Diner Latino by the team behind La Natural • @eldinerlatino (based in Miami)
The Maiz Project • @themaizproject (based in Miami)
Bona Bona Ice Cream • @bonabonaicecream (based in New York)
Becherano Cohen has been looking for suppliers for a year and has discovered several concepts that will surprise and delight visitors. Now is the time for local culinary talent interested in being part of Smorgasburg to submit an application here as the market prepares for its opening in March – in New York and Los Angeles, thousands of applications from vendors who know the way to the successes are submitted each year for a handful of vacancies.
For more information visit, www.smorgasburgmiami.com.
Connect with your customers and grow your business