Sales of Off-Road Motorcycles and Dual Sport Motorcycles Thrive in the United States

Motorcycle sales in the United States have been average in recent years. The once thriving motorcycle market lost its place at the top of sales when India and other emerging Asian markets exploded. For the past few years, sales in North America have been a bit flat and gloomy. Even local brands are struggling in their territory – in 2019, Europe was a cheaper market for Indians than the United States.

With everything happening in 2020, no miracles are expected this year. According to the Motorcycle Industry Council (MIC), for the first half of 2020, sales of road motorcycles are still down 9.6% from 2019. It sounds a bit gloomy, but it’s not that bad. Scooters and dirt bikes are here to save the day and overall, US motorcycle sales for the first half of the year are up 6.4 percent.

As manufacturers reported earlier in June 2020, off-road motorcycles are all the rage in North America right now and the numbers announced by the MIC prove it once again. Sales of off-road motorcycles increased by 50.3%, while the bisport segment jumped 20.9%.

Plus, while road bikes aren’t doing as well, scooters, on the other hand, see a four percent year-over-year increase in sales.

“Riding mountain bikes and trail bikes has always been one of the best ways to spend time with family and friends,” said Erik Pritchard, President and CEO of the Motorcycle Industry Council. “Now, with the pandemic, it has amplified what is positive about going out on a motorcycle. You can get out of the house, have fun with your loved ones while maintaining social distancing.”

Off-road motorcycles and scooters up for grabs!


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