Sales of Dirtbike and Dual Sport motorcycles soar in the first half of 2020
Looks like this pandemic continues to bring more surprises to the motorcycle industry. Earlier this year, some manufacturers reported an unusually high increase in sales in the first few months after the lockdown. Now, a new report from the Motorcycle Industry Council (MIC) shows sales of off-road motorcycles and dual-sport bikes have continued to soar in the United States despite the COVID pandemic – and possibly even because of that.
According to the MIC Retail Sales Reporting System, sales of âoff-road onlyâ motorcycles climbed 50.3% in the first half of the year compared to the same period last year, while sales of motorcycles to dual-use jumped 20.9% over the same period.
âRiding mountain bikes and trail bikes has always been one of the best ways to spend time with family and friends,â said Erik Pritchard, President and CEO of the Motorcycle Industry Council. âNow, with the pandemic, it’s amplified what’s good about going out on a motorcycle. You can get out of the house, have fun with your loved ones while maintaining social distancing. ”
Meanwhile, scooter sales have also increased in the first half of 2020, with an increase of 4% compared to the same period last year. âMotorcycles and scooters have many advantages,â said Pritchard. âDuring this pandemic, being on a motorcycle means being able to avoid crowds and reducing the risk of spreading and collecting germs. And many riders say it adds fun to a normally mundane ride. “
This is not all good news for other motorcycle segments. As consumers spend their money on off-road models, sales of on-road motorcycles are down 9.6% from the same six-month period last year, a trend that comes as no surprise. for many in the industry.
However, despite a decline in street bike sales, the overall health of the motorcycle industry in the United States is actually improving during the pandemic. The combination of this decline with soaring sales of off-road motorcycles, dual sport motorcycles and scooters increases total motorcycle sales by 6.4% compared to 2019 in the first half of the year. Motorcycle makers with a wide lineup are in a good position right now, while others with street-only models may feel the pain.
Considering the growth of the dual sport / ADV market over the past decade, and now proof that it can thrive in an economic downturn, you can bet that manufacturers will pay more attention to this segment. This should benefit consumers with improved models, more choice and more competitive prices in the future.